About
About FRIENDS GROUP
Trusted Since 1991 | Quality Products | Reliable Bathroom Solutions
Established in 1991, Friends Group has grown into a trusted name in the bathroom sanitaryware and kitchen accessories industry in Thrissur, Kerala. With decades of experience, we have built our reputation through a strong focus on quality products, premium brands, extensive variety, and dependable customer service.
Our wholesale division, SJ Enterprises, serves dealers, retailers, builders, contractors, interior professionals, and other business customers with a wide selection of bathroom and kitchen products. With 1,000+ products across multiple categories and brands, we aim to provide our customers with convenient access to products suited to different requirements, styles, and budgets.
Our Product Range
We offer a diverse range of bathroom sanitaryware and kitchen accessories, including, Faucets and bathroom taps, Showers and shower accessories, Mirrors, Bathroom accessories, Kitchen sinks, Kitchen taps and faucets, Other bathroom and kitchen essentials.
Our product portfolio includes a variety of established and premium brands, including Respite, Bathcare, Ahuja, AAA, Sparsh Pearl, Fline, Kingtec, Synox, Camay, and more.
With an extensive selection under one roof, SJ Enterprises makes it easier for trade customers and project requirements to source quality bathroom and kitchen products efficiently.
Our Commitment
At Friends Group, we believe that a successful business relationship is built on trust, consistency, and service. We are committed to offering genuine quality products, a wide selection, and dependable support to help our customers meet their requirements with confidence. Our experienced team strives to understand each customer’s needs and provide practical product guidance and responsive service. Through long-term relationships and consistent service, we continue to work towards being a reliable partner for our customers.
OUR MISSION
To build lasting relationships through Trust, Commitment, and Value by providing quality bathroom sanitaryware and kitchen accessories from trusted brands, backed by dependable services, an extensive product range, and a customer-first approach.
OUR VISION
To become a trusted and valued destination for sanitaryware and kitchen accessories, growing together with our customers through Trust, Commitment, and Value in everything we do.
OUR PRODUCT BRANDS
